---
title: "From invisible to cited first in 90 days | JCLL Labs"
description: "How a home-services company went from zero AI mentions to the first name in the answer."
url: "https://jclllabs.com/insights/cited-first-in-90-days/"
lang: en
---

[Insights](/insights/) / 02 Case notes

# From invisible to cited first in 90 days

How a home-services company went from zero AI mentions to the first name in the answer.

ST By JCLL Strategy Team Sep 5, 2026 / Case notes / 2 min read #AEO #CaseNotes #Local

When this project started, the company was named zero times across 40 buying questions in its category. Three competitors — smaller, with fewer services — appeared in almost every answer. The audit made the reason obvious: the assistants had nothing to cite.

## Week one: the citation trail

We traced every source the assistants used to justify the competitors. Two directories, one local news roundup and the competitors’ own FAQ pages carried almost all the weight. None of them mentioned our client.

## Weeks two to eight: give the model facts

Service pages were rebuilt around direct answers — price ranges, service areas, response times — with schema on every page. In parallel, the team corrected the directory listings and earned placement in the sources the assistants already trusted.

## Day 90

The company now appears in the first response for its primary service questions. The best signal came from the intake notes: new callers saying they had “asked ChatGPT”.

Where do you stand?

The AI Visibility Audit runs your buying questions through the assistants your customers use — in a week.

[Get the audit →](/book/)

## Who this applies to

[_Named when_ _buyers ask AI_40 1-week audit AEO | Local SEO | BilingualBuyers and sellers now ask ChatGPT who knows their neighborhood. We make sure the answer can find your name, your listings and your reviews.Realtors & independent brokers ](/work/realtors/)

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